Royal NFT Music Marketplace

NFT music is booming! In the expanding NFT universe, music is carving out its own vibrant sector.

Artists, musicians, and fans alike are embracing Web3, propelling demand for music NFTs through the roof. Marketplaces are popping up everywhere to cater to this burgeoning interest. Among these is Royal.io, a music marketplace that is a hot topic. 

I'm here to guide you through Royal and its offering, shedding light on the Royal tokens and how to acquire NFT music.

Royal.io

What is Royal NFT?

Simply put, Royal is a music platform powered by blockchain technology, offering a unique spin on music rights. It enables fans to purchase these rights as NFTs, facilitating fan investment in artists.

This joint venture results in a shared revenue model – fans and artists, side by side, enjoying the royalties. It's an avenue for fans to be part-owners of a song or album, directly contributing to their favorite artist's growth and maintaining their creative freedom.

But who's behind Royal?

Well, DJ Justin Blau, known widely as 3LAU, and JD Ross, the co-founder of Opendoor, launched this venture in May 2021. It didn't stop there though. In addition to his leadership role, 3LAU offered 333 NFTs representing a 50% stake in the streaming rights of his single, 'Worst Case'. Impressive, right?

And, what's more, Royal is backed by heavyweight investors like Stefflon Don, The Chainsmokers, Logic, Nas, and Kygo. That's not all! Royal raked in a whopping $55M in a Series A round led by a16z, with notable investors participating as well.

How to Invest in Royal NFT Music

Investing in Royal NFT music is straightforward. Royal launches Limited Digital Assets (LDAs), akin to NFTs, which you can snag during a drop. Easy enough, you say?

Plus, you've got payment flexibility – credit cards and crypto are both accepted. A current crypto wallet owner? Royal welcomes MetaMask. 

• No wallet? No worries. Royal sets up one for you.
• Missed a drop? Secondary marketplaces like OpenSea or LooksRare can step in.

The Royal Tokens – What Are They Exactly?

Artists on the platform set the percentage of royalties they're willing to part with. The offerings extend beyond music though. Expect fan experiences, special tracks, digital art, and more. You, as a fan, can directly buy the streaming royalties from artists as tokens.

These Royal tokens signify a percentage of the royalties from streaming platforms. The value and royalty payout vary based on the token tier. After purchasing a token, you can either claim your royalties or sell your tokens for profit.

Take Diplo for instance. He released his song “Don't Forget My Love” on Royal, with 2110 NFTs across 3 tiers offering 20% of royalties.

The perks?

• Gold token owners received Royal collector Discord channel access and 0.004% of the streaming revenues,
• while Diamond token holders enjoyed a slew of benefits including access to a Diplo show, future drop early access, an exclusive DJ mix, Discord access, and 0.7% of streaming revenues.

A general comparison of the different LDA NFT token tiers

Music Industry Will Not Going To Be the Same Again

We are in the midst of a music revolution led by NFT marketplaces like Royal. Artists are leveraging these platforms to sell not only their music but also merchandise, concert tickets, exclusive experiences, and more.

This change is especially impactful for emerging artists who often struggle with traditional music industry hurdles and intermediaries. NFTs democratize the music industry, empowering artists to sell directly to fans and get their fair share.

3LAU echoes this sentiment, having experienced the music industry's highs and lows as an independent artist for a decade. He sees blockchain technology as a potential game-changer, capable of resolving many persistent music industry issues.

As more artists like Grimes, Sia, deadmau5, and Doja Cat ride the NFT music wave, helped by platforms like Royal, Catalog, Async Music, and OneOf, this revolution is only set to intensify. I would say, get in and enjoy the ride!