2 mins readThe eminent Doodle Art Program 2023 by Red Bull is all set to enthrall audiences in an exciting partnership with Vayner3. Intriguingly, Vayner3 will orchestrate the formation of the 'Red Bull Doodle Art Collection mentored by Burnt Toast'.
Let's journey through this extraordinary collaboration!
Judges Ayaka Toyomasu, Anna Nooshin, Noa Diorgina and Burnt Toast
Harnessing Web3's Potential
Vayner3, a distinguished leader in innovation consulting, is joining hands with Red Bull for the eagerly awaited Doodle Art Program 2023. But, what does this entail for the world of digital art?
Interestingly, the 'Red Bull Doodle Art Collection mentored by Burnt Toast' hosts 61 digital art pieces. These are the result of an avant-garde mentorship initiative led by Burnt Toast (co-founder of Doodles) and the highly respected Red Bull Doodle Art competition.
With its worldwide footprint, Red Bull and Vayner3 are eager to ignite and support an upcoming generation of artists. Simultaneously, they aim to inspire students and creators across the globe to let their creative spirits roam free and give voice to their ideas through whimsical doodles.
Empowering Global Artists through Red Bull’s Doodle Art Competition
The competition only requires your imagination and a simple pen and paper to participate. In its 2023 edition, it has witnessed an overwhelming turnout with over 120,000 entries from across the globe. From these, sixty-one national winners chose one of five original doodles by Burnt Toast and reworked it into a new piece of art for the Grand Finale in Amsterdam. After this weekend's event, Burnt Toast will personally add a splash of pastel shades to the winner's masterpiece.
An example of some of the participants' work
Additionally, the entire collection can be admired through the Open Edition mint, which will be accessible until Saturday, May 27th at 2pm EST.
How They Take Art to the Next Level
Vayner3 has played a decisive role in fueling the momentum of the program. They did so by boosting digital interaction and fostering a sense of active community involvement through the integration of a Web3 layer.
Post an in-depth dialogue with Red Bull, they strategically paved their way into the Web3 arena. Their collaborative efforts ensured that innovation and leading-edge technology remained paramount, thereby providing a fluid and captivating experience for participants.
Red Bull Doodle Art winner Chiara Croce of Italy poses with her trophy
The President of Vayner3, Avery Akkineni, shared her exhilaration about the collaboration: “When Red Bull approached us about introducing a Web3 layer to their distinguished Doodle Art program, we were absolutely delighted. Their team is top-notch in every aspect and they have carefully devised a plan to honor their student artists by featuring the artwork of 61 world finalists on-chain; including custom icons made by Burnt Toast and direct instruction from the renowned Doodler himself.
Chiara Croce's winning doodle
As a result of their cooperation, Vayner3 and Red Bull celebrate the amalgamation of art, technology, and community engagement. Vayner3 persists in its pledge to enable partner brands to delve into the integration of Web3 technology within current consumer-facing activations.”
