3 mins readDid you hear? Puma, a super cool sportswear brand, launched something amazing - Black Station 2! It's a shiny new platform in the Metaverse that blends the digital and real world.
Now you can snag phygital footwear!
Basically, it's like the original Black Station got an upgrade. You remember when it made its debut at New York Fashion Week last fall, right?
Black Station 2 by Puma
Initially, Black Station was this lively place in cyberspace. You could check out and grab unique digital collectibles. The best part? You could trade them for real Puma sneakers!
Now, Black Station 2 takes it a step further. It's like stepping into a sci-fi movie with two distinct, awesome worlds to explore. Each world is like a gallery, showcasing edgy footwear designs. The Puma community can not only travel these worlds but also discover brand new phygital shoes.
- In the first world, Unkai, you'll feel the energy of the Japanese city Shibuya. The footwear designs mirror the city's bright colors and lively vibe.
- The second world, Unter, is all about the thrill of Berlin's club scene. It feels like you've stepped into an underground club.
If you're a Puma Pass NFT holder (once known as the Nitro Collection), Black Station 2 is your playground. You can choose to buy a Materializer NFT, which is a promise for a physical item. Or you can get a digital collectible NFT. Just know there will only be 4,000 of each!
To explore Black Station 2, just visit the website and snag one of Puma's limited-edition NFTs. You can also find Puma Pass on OpenSea's secondary market.
Other Similar Collaborations
Space Runners Teams Up with Smiley
Meanwhile, there's another cool partnership happening. Space Runners, a fashion tech platform, is teaming up with Smiley.
That's the UK-based brand that owns the rights to the smiley face in over 100 countries! They're launching Smiley World by Space Runners - a bunch of NFTs linked to real products.
Smiley World by Space Runners is dropping on OpenSea. Each Smiley World in the collection has a unique theme. Think streetwear, gaming, music, and even mental health. Space Runners has created a digital fashion world that rewards creativity. They're all about building a community that wants to make the world a better place.
If you own a Smiley World, you'll get exclusive access to future drops. Plus, you'll earn royalties for every merchandise sales and get a punctual news on the next NFT drops. The best part? You can share your NFT ideas with the Space Runners team and really feel like you're part of the collection and community.
DressX Teams Up with Mackenzie Turner
In another exciting venture, DressX, the digital fashion retailer, is collaborating with Mackenzie Turner. She's a mega-popular YouTuber and TikTok star with millions of fans! They're launching an exclusive digital fashion collection on Roblox, a popular online gaming platform.
The collection, called Mackenzie for DressX, features digital clothing items in three different colors. There's a heart-shaped fanny bag, a cute cotton candy bomber jacket, and a Cuties necklace. They're all designed using Roblox's innovative Layered Clothing tech, so they look super real and can fit any avatar.
Furthermore, Cuties water bottle accessories—Turner's trademark clothing line—are being given away by DressX. You may purchase the collection right now from the Roblox Avatar Shop and use it in a variety of platform-based adventures.
In expressing her joy, Mackenzie Turner said, "I'm beyond pleased to collaborate with DressX. It's like giving my products life in the virtual realm! My favorite 'Hey Cuties' Roblox skins are a fantasy come true. That my supporters and fans may enjoy Roblox through my perspective is really wonderful.
