2 mins readLacoste just unveiled a new virtual store. This project is in partnership with Emperia. It’s all about their summer collection.
And guess what? They've added exclusive stuff for their NFT-based UNDW3 loyalty club.
This is their second adventure with a virtual store. Do you remember the holiday-themed one with Emperia in late 2022? Now, their new goal is simple.
They want you to feel like you're part of something bigger. They want to thank you for being a loyal shopper. And they want to do it all, right from the comfort of your home.
Enter Lacoste’s New Virtual Store
How The Virtual Store Works
You start at a beach. There's a crocodile's mouth waiting for you.
Don't worry, it won't bite!
Inside, you'll find Lacoste’s summer collection. Clothes, shoes, and more.
Need to explore more? Just hop on an elevator. It'll take you to an outdoor space. More products are on display in a pool-deck setting with awesome beach views.
But that's not all.
Ready for a fun hunt? Try the crocodile scavenger hunt. The prize? An exclusive trip to an underwater VIP space. But remember, this is only for Le Club Lacoste and UNDW3 members.
Lacoste’s Loyalty Schemes
Have you heard of Le Club Lacoste? The tradition of Lacoste rewards? But wait! They've upped the game. UNDW3 program is the new big deal, blossomed into reality in June 2023.
Does it ring a bell? Indeed, it shares ties with the UNDW3 NFT array from the past.
Ever wondered what's in the VIP space? You can only unlock it with your email or Lacoste NFT. Can you guess what lies within? It's the sensational UNDW3 series.
Collaboratively created with UNDW3 loyal patrons. It's not simple either!
Each item is unique. For example, there's a tangible item, a digital twin and an augmented reality feature, all in one!
Just a quick QR code scan and voila, you're welcomed in! Now comes the fun part! The exciting treasure hunt hasn't ended yet! The VIP room holds more for you to discover and claim!
Why Does Lacoste Do This?
Does Lacoste's idea hook you? If you ask Olga Dogadkina, Co-founder and CEO of Emperia, it’s all about better shopping experiences.
It's a blend of the virtual and physical. The striking crocodile aesthetic. The special features just for loyal shoppers. It's all about raising the bar. And making digital shopping a crucial part of Lacoste’s strategy.
Final Thoughts
Loyalty initiatives that interact with Web3 are gaining momentum. Just like Lacoste is pioneering! It breathes novelty into networking and engaging with folks. A revolutionary stride in human connectedness, wouldn't you agree?
Don't wait! Get your hands on the UNDW3 program now and dive into this thrilling journey. Let the experience be your treasure, the discovery your pleasure.
Because rewards await those who dare to step into the innovative world of Lacoste's NFT loyalty program. Be a part of this adventure, who knows what wonders you might unlock! Let the treasure hunt begin!
