2 mins readHugo Boss embraces NFT technology. The famous brand will soon include NFC tags on a variety of baseball hats and hoodies. Buyers will be able to build NFT digital twins and utilize their items to clothe Metaverse avatars.
A hoodie and a cap are now available!
Hugo Boss Fashion in the Metaverse
Customers whose buy these tagged caps will have access to digital versions of the wearables. All they have to do is scan the tag with their phone. Furthermore, individuals will be able to design their digital avatar on the "Ready Player Me" Metaverse platform. They'll have to take a selfie to do this. They'll then be able to outfit their "digital twin" in the brand's digital baseball caps and hoodies.
Hugo Boss debuted its inaugural NFT collection, "Embrace Your Emotions," in November 2022, in partnership with Metaverse avatar provider Imaginary Ones. The collection included 1,001 emotionally themed 3D avatars, real T-shirts, and a QR code that connected users to a Snapchat Lens.
They discuss Web3 and what comes next for the HUGO x Imaginary One's collaboration in 2023
What is the Ready Player Me Platform?
Ready Player Me is a 3D avatar creation platform that allows anyone to create their own unique virtual identity. With the versatile avatar builder, users can customize every aspect of their avatar from clothing, accessories, hairstyles, and even facial expressions. This complete control over how one looks in the virtual world makes Ready Player Me an ideal platform for expressing individuality and creativity.
The Ready Player Me platform is designed to be a hub for the international virtual reality (VR) community, connecting users with exciting content, events, and experiences. Through their customizable avatars, VR users can interact on an entirely new level in a variety of ways. This could include social activities such as virtual meetups or playing various video games, or professional activities such as virtual job interviews and virtual presentations.
NFTs in the fashion industry
Hugo Boss' recent move exemplifies how brands may increase the value of their tangible items by embracing Web3. Adding NFC tags on goods like baseball caps to create a "physical" experience is one-way fashion manufacturers may leverage technology to provide a unique experience for their customers. Hugo Boss is likely to draw a new audience and develop a wave of customers who value the seamless integration of physical and digital experiences by combining their products with Metaverse technology.
YourFit by 3DLOOK
NFTs will undoubtedly play an important role in the future of fashion, especially as the metaverse evolves to provide new outlets for customers to showcase their digital purchases. Why? Because Generation Z consumers want digitization and personalization.
According to Epsilon, 80% of consumers prefer to buy from brands that provide individualized experiences. An NFT is technically a digital record stored on a blockchain, but for consumers, it's a way to engage with companies they care about and enjoy unique experiences in the digital format they like.
